| Casual gaming company Spill Group gains new funds
17 August 2007 9:56
By Tornado Staff
Two days after the funding announcement from Germany’s browser gaming company northworks Software, another Internet gaming company has secured new funds. Spill Group, a Dutch specialist in casual game traffic generation, has raised an investment from Van den Ende & Deitmers's Crossmedia Fund. The size of the deal has not been disclosed but the investor secured a “substantial minority” stake in the company. Using the new funds, Spill Group expects to further develop and acquire other game companies, portals and game community concepts to accelerate its international growth. A first example of this strategy was Spill Group’s recent acquisition of the Hispanic game traffic domain Juegos.com.Spill Group is active in the field of casual game traffic generation. Casual games are online games that are typically free and easy to play or can be downloaded to own (paid-for).Genres include puzzle, sport, racing, shooting, action and strategy games which can be played alone or with multiple players. Gambling is not included. The company operates 24 game portals in 17 countries. Its portals present content for various age groups. Its business model allows Spill Group to work with online game developers, publishers, social networks and other traffic generators to together syndicate the best and broadest offering. In doing so, the company exploits game traffic for advertisers and consumers. According to a company statement, Spill Group currently generates approximately 40 million monthly unique visitors who play in total more than 1,5 billion times a game per month. The company expects to reach around 60 million unique visitors per month by the end of the year.
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