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Digital trading card developer VirtTrade secures Mercia funds

12 May 2014 13:42
By Tornado Staff

UK-based VirtTrade has completed second stage Enterprise Investment Scheme (EIS) funding led by Mercia Fund Management.

VirtTrade delivers all the fun mechanics of physical card and sticker collecting and trading. It hopes to make the experience more interactive and engaging by using digital technology. VirtTrade’s trading engine allows users to enjoy live feeds and complete trades globally.

John Howard, CEO of VirtTrade, explains: “The sticker and trading card market is extremely well established, but the current model was not designed for today’s users. VirtTrade makes the traditional trading mechanics ‘live’, and with data changing on demand our technology creates a smarter, more engaging way to trade and collect.”

VirtTrade has previously secured funding from a series of private and professional investors. The latest investment will be used to develop its technology and license the commercial content needed to enhance the product within the next 12 months. It will also extend its team of designers, developers and marketers.

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