Sign In

Purple WiFi pulls in €4.3M for social login and location analytics

15 January 2015 12:38
By Tornado Staff

UK-based WiFi social login and location analytics platform Purple WiFi has secured €4.3 million in fresh funds. The round was led by Terry Leahy, Bill Currie, Iain MacDonald and Bob Willett from the William Currie Group with participation from Jonathan Hammond and Steve Ashton and angel syndicate Juno Capital (including investors such as Nigel Rudd and three senior Ernst and Young partners who facilitated the round). The investment funds will be used for continued product development and for staff recruitment to support its international expansion, targeting EMEA, APAC and the Americas.

Purple WiFi provides a social WiFi solution to businesses that want to offer free WiFi to visitors. Users gain free access to a public WiFi network through their existing social media accounts or a short form. The benefit to the business hosting the service is that they are provided with analytic insights into the profiles and movements of their customers and a built-in marketing platform. The service is cloud-based and integrates with most wireless hardware manufacturers, notably Cisco and Cisco Meraki.

Purple WiFi boasts a reseller base of over 300 in 60 countries. It sees most growth in the sectors hospitality (where people have time to spend online), retail (where footfall tracking is essential), healthcare (offering transparency around service and communication) and cities moving towards the Internet of Things.

Purple WiFi appointed former Tesco CEO Terry Leahy and Ian Kelly as board members.

Related stories
Mobile messaging app Jongla receives €3.4 million investment
DelfMEMS gets fresh funds for its RF MEMS switches
Shopgate receives funding for its mobile commerce platform founder Breidenbrücker joins 42matters team
Beintoo is set to convert €3.9 million to 'Bedollars'


Tech investments
From our Online Data Service
VC-backed companies
From our Radar

Recent Deals

Mar 16€6.0MInternet commerce
Mar 16€6.2MInternet commerce
Mar 16€5.0MSecurity
Mar 16€3.0MBusiness applications
Mar 16€10.0MBusiness applications
Mar 16€0.8MBusiness applications
Mar 15€6.5MMaterials

For information on Europe's most extensive database on technology funding click here!


Press Releases

Jan 2
Urban Jungle
urban jungle raises £1m in seed funding to build tech-enabled home ...

Aug 17
Komed Health
komed health closes seed financing round

Jul 10
Komed Health
komed health to be supported by nokia and deutsche telekom

May 4
Vivet Therapeutics
vivet therapeutics raises €37.5 million in series a

Apr 5
logistik-start-up fliit sammelt 1.5 millionen bei seed-finanzierung...

About usContact usLegal Information
Copyright © 1999-2018
Emerging Technology Research Europe Inc. All rights reserved.