Thursday, December 06, 2007
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Created by: Tornado Staff
Big brother clicks with young boutique VC
ClickTale, a web interaction analytics company you should keep an eye on, has secured funding from YL Ventures, a relatively new venture capital firm based in The Netherlands and Israel. The funds are earmarked to ramp up sales and expand their service’s feature set.
Israel-based ClickTale offers a hosted service that enables websites to record and watch movies of their users' browsing sessions. Every mouse movement, click and scrolling action will not go unnoticed. In doing so, the company helps websites optimize their users' online behavior inside the web page. ClickTale captures hundreds of user sessions and analyzes them to deliver behavioral reports and heatmaps.
As it announced its successful funding round, ClickTale also provided an example of its nifty service. In a recent released web usability study they presented some generic data on 80,000 recorded web page browsing sessions. The analysis showed that:
While most web pages have a vertical scroll-bar, visitors scrolled all the way to the bottom in only 20% of the recorded visits.
Users scroll based on relative position inside the page, not based on absolute position in terms of pixels. In other words, the same number of page viewers will tend to scroll halfway or three-quarters through a page, regardless of whether the page size is 5,000 pixels or 10,000 pixels.
The top and bottom of a web page are the most valuable areas in terms of visitor attention. Users spend an average of 24 seconds near the top and 14 seconds near the bottom as opposed to 8 seconds at the middle.
The report provides a number of general recommendations:
The most valuable web page real-estate is located near the page top, between 0 and 800 pixels. Visitor attention and page exposure peak at about the 540 pixel-line.
If you have a long web page, add “stop points” such as headers and images to prevent your visitors from quickly scrolling down the page. It will prevent their attention from waning towards the end of the page.
The footer of your page is important! Users do pay quite a bit of attention to that area of your page.
Go to ClickTale's blog for all graphs and statistics of this study.
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