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Van den Ende & Deitmers takes stake in Central Point

Amsterdam, April 24th, 2008. Van den Ende & Deitmers takes a 30% stake in Central Point, one of the largest online providers of computer products. The company offers consumers, government and companies more than 230.000 items from almost 1.000 brand manufacturers. Central Point is one of the largest and fastest growing online sellers of computer products and is part of the Dutch Deloitte Technology Fast 50.

Central Point was founded end of 2002 by Brian Speelman and Sebastiaan Hooft. The company has experienced enormous growth since its inception generating over €29 million in revenues in 2007. The website of Central Point is in the top 6 of most visited ICT hard- and software websites in the Netherlands.

‘The participation of Van den Ende & Deitmers in Central Point confirms that we are on our way to becoming the most popular online computer seller in the Netherlands. We look forward to putting their knowledge and experience to work to build upon our strategy of delivering computer products fast, reliably and sharply priced to our customers’, claim the Central Point founders and co-owners Brian Speelman and Sebastiaan Hooft. ‘Most importantly to Central Point is the fact that more than 100.000 customers have a personal account on Therefore we not only have their order history, but also a wish list for the future. Therefore our reach in the market and the knowledge about the customer is larger than the largest retail chains or system integrators in the country. It is a compliment that entrepreneurs like Joop van den Ende and Hubert Deitmers see that Central Point is ready for further growth’.

Hubert Deitmers is managing partner and co-owner of Van den Ende & Deitmers: ‘Central Point is uniquely positioned in a fast growing market segment. Businesses and consumers are buying more and more products online. Based on the ‘long tail’ idea, Central Point capitalizes marvelously on this trend. We have a deep appreciation for the way the company has built its leading position. We are enthusiastic about the plans and ambitions of this young company and we want to put into action our knowledge and experience to build on Central Point’s already strong position. Currently Central Point is the third e-commerce company in our portfolio.’

Central Point (

Central Point is an online provider of computer products, which is part of the ‘Deloitte Technology Fast 50’. The company provides consumers, government and businesses more than 230.000 items from almost 1.000 brand manufacturers. Customers find on not only the newest, popular types of a products, but also the lesser known products. Next to speed and easy of buying via internet, Central Point characterizes itself by its personal contact with the customer. By a unique automated system Central Point takes care for delivering within 24 hours and at sharp prices.

Van den Ende & Deitmers (

Van den Ende & Deitmers is the venture capital firm of Endemol founder Joop van den Ende and former Endemol Executive Board member Hubert Deitmers. The firm invests in West European companies with interesting international growth potential, both early stage and later stage. The fund focuses on content, platforms, e-commerce and ict-services.

Since its inception in 2006 the firm has invested in numerous companies amongst which the television producer Eyeworks (a top 5 independent player worldwide), the online photo book producer Albumprinter (the number 3 player worldwide), Readershouse Brand Media (sponsored magazines) and the casual game company Spill Group (the number 3 player worldwide in casual game traffic generation).

Van den Ende & Deitmers actively supports the execution of Buy & Build strategies which for example have been successfully implemented at its portfolio companies Eyeworks, Spill Group and Unamic.

For further information, please contact:

Van den Ende & Deitmers
Wendy Horlings

Publisher Contact Information:

Van Den Ende & Deitmers
+31 20 794 77 77

Company profile of Endeit Capital
Past press releases of Endeit Capital.


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