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Active Capital Partners takes a stake in Xperience Consulting
Xperience Consulting receives €1.7 million to leverage its SaaS offering for online remote usability

Xperience Consulting is a Spanish company with offices in Barcelona, Madrid and Silicon Valley specialised in the analysis, optimisation and measurement of usability and the user experience for all interactive services and products, such as web pages, intranets, mobile applications and video games. The company offers solutions to its clients (amongst whom are Google, eBay, Yahoo, Microsoft Xbox, Telefonica, Dell, Iberia, Vodafone) which allow them to increase considerably their online key performance indicators, such as sales, productivity, conversion rates and client or user loyalty.

Xperience Consulting offers state of the art consultancy services and usability analysis, using tools such as UserZoom ( One of the objectives of this investment in Xperience Consulting is the launch of the self-serve edition of UserZoom for the inhouse usability departments of SMEs and multinationals, on an international level. “UserZoom is a proprietary software that allows sophisticated online studies to be made at a national and international level with which we have been working for seven years,” comments founding partner of Xperience Consulting, Alfonso de la Nuez. UserZoom allows usability tests to be carried out with large samples of users who participate remotely from their homes or offices and via their own PCs. “Our software captures very rich information, especially about the quality of the user’s interactive experience,” adds Alfonso de la Nuez. In fact it was the analytical power of UserZoom that attracted the interest of companies such as eBay, Yahoo o Google, who through their headquarters in Silicon Valley signed up Xperience to do studies in the U.S.

As a result of the investment round, Philipp Schroeder from Active Capital Partners will join the board of Xperience Consulting. “We believe that the usability market, especially the area of online testing, is a high growth market and we have identified Xperience as a company with the potential and capacity to be the market leader,” comments Schroeder. “We are impressed with the ability of the management team to create a Spanish company and position it in the international market, obtaining almost 50% of its sales from outside Spain, and compete successfully against technology companies in the North American market, in particular those in Silicon Valley.”

About Xperience Consulting

Xperience Consulting is a user experience research and consulting company with international presence specialised in the management and measurement of usability and the user experience of interactive products. Xperience Consulting is the reference in the Spanish usability market thanks to its extensive experience and resources, such as UserZoom, its unique and exclusive software that allows the remote testing of a website’s effectiveness, efficiency and the level of satisfaction of large user samples. Its client portfolio includes companies across all markets and industries, such as RTVE, Ebay, Vodafone, Telefónica, France Telecom, Indra, British Telecom, Dell, Canon, Motorola, Microsoft Xbox, SolMeliá, Citröen, Carrefour and Monster. For further information please visit

ACP Active Capital Partners

ACP, advisor to MCI (Molins Capital inversión S.C.R. S.A.), makes minority investments in companies requiring start-up or expansion capital. ACP invests between €500,000 and €3,000,000 per transaction and also co-invests in larger opportunities. ACP’s investment style is characterised by its independence, how its partners complement the management teams they back, its entrepreneurial shareholder base and its network of advisers, consultants and specialists, who enable ACP to add even more value to its investments. For more information, visit

Publisher Contact Information:

Active Capital Partners S.L.
+34 93 487 6666

Company profile of Active Capital Partners S.L.
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