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Avinity Systems and Virgin Media demonstrate next-generation user experiences at Cable Congress 2009
Greatly simplifies deployment of interactive TV applications


PRESS RELEASE

Berlin, March 16, 2009 – Avinity Systems and Virgin Media are working together to explore how the digital TV platform could evolve and allow for engaging, next generation entertainment and on-demand services.

Avinity’s RenderCast™ platform can bring rich media experiences – such as Flash - to existing customers. The platform is network-based and streams the user interface, enabling interactive services and access to on-demand content over any network to any existing twoway Set-Top Box. Whilst traditional interactive TV applications have to be integrated into each individual operator network and platform, applications can now be deployed on network based servers.

“This approach to application deployment greatly reduces cost and complexity of launching and managing rich media content for both content provider and operator” says Ronald Brockmann, CEO of Avinity. “Existing Set-Top Boxes support new user experiences as well, greatly reducing the capital expenditure for the operator.”

Avinity is demonstrating at Cable Congress booth 13.

About Avinity Systems BV
Avinity Systems is a leading vendor of interactive TV platforms and tools enabling rich media services on existing infrastructures, without the need for new high-end set-top boxes. Its partners include Tier 1 Cable and IPTV operators as well as leading content providers. Avinity’s RenderCast platform enables richer video navigation, branded portals, web to tv and interactive advertisements. Avinity was founded in early 2005 and is based at the Hilversum Media Park in The Netherlands.

Contact: Ronald Brockmann
Avinity Systems BV
Sumatralaan 45
1217 GP Hilversum, the Netherlands
T: +31 (0)35 6774131
F: +31 (0)35 6774133
E: ronald.brockmann@avinity.tv
www.avinity.tv

About Virgin Media
With almost 10 million customers, Virgin Media is the UK's first quad-play provider of TV, broadband, phone and mobile. Virgin Media is the largest residential broadband provider in the country, delivering nextgeneration internet access with ultrafast speeds of up to 50Mb using its unique fibre-optic cable network. Virgin Media has the UK’s most advanced TV on demand service and is the only TV platform to carry BBC iPlayer. Virgin Media was the first to launch a high definition TV service and offers a high-specification, HD-ready V+ personal video recorder.

Virgin Media is the second-largest provider of pay TV and home phone in the UK and the largest virtual mobile network operator.

Virgin Media also owns two content businesses – Virgin Media Television (VMTV) and sit-up. VMTV owns eight entertainment channels, including Virgin1, Living, Bravo and Challenge – and is a 50 per cent joint partner with BBC Worldwide in UKTV which consists of ten channels including Dave, G.O.L.D., Watch and Alibi. sit-up runs retail TV channels bid tv, price-drop tv and speed auction tv.

For more information, go to www.virginmedia.com.

Virgin Media Corporate PR:
Emma Hutchinson
+44 (0) 20 7909 2022
Emma.hutchinson@virginmedia.co.uk


Publisher Contact Information:

Avinity Systems BV
+31 (0)35 6774131
ronald.brockmann@avinity.tv

Company profile of Avinity Systems BV (acquired by ActiveVideo Networks)
Past press releases of Avinity Systems BV (acquired by ActiveVideo Networks).

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