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Target Partners invests in Hetras GmbH
Munich venture capitalist closes financing round with hotel management software vendor

Redundant data is a thing of the past

Technology in hotel chains traditionally consists of numerous stand-alone solutions from different vendors. As a result, hotel companies must maintain redundant data.”A single change to a room rate can require updating five or more different systems manually,” explains Olaf Jacobi, Partner at Target Partners. “The Hetras solution combines all business-critical functions in a single application and will be sold on a Software as a Service (SaaS) basis. Though the product is in the pre-release phase, several hotel chains and individual hotels have already agreed to use the Hetras hotel management software,” added Jacobi.

Addressing a large market

Hotel companies are not the only beneficiaries of this new technology. “Guests who book their room via the internet at a Hetras-powered hotel can see the available rooms in 3D and select
Hetras screenshot of the booking engine
their preferred room at the time of booking, just as passengers can choose their seat on flights,” said Michael Heinze, CEO and founder of Hetras GmbH.

Speed made the difference

“As a former venture capitalist myself, I was deeply impressed with Target’s speed and professionalism throughout the investment process,” said Keith Gruen, who leads business development and marketing at Hetras. “We were able to work fast thanks to the well-organized and experienced management team” said Jacobi. “In addition to Michael Heinze, a serial entrepreneur, Keith Gruen is also an experienced and successful entrepreneur.” Hetras also marks the second hotel technology venture of Keith Gruen.

Seed financing from the Austrian Government

Prior to the current financing round, Hetras received funding from the High-Tech Start-up Program of the Austrian Wirtschaftsservice GmbH (AWS) as well as financing from hotel industry experts Gruen and Johann Steszgal. “The high-performance in-memory database, the 3D technology and the experienced management team convinced us to support Hetras” explains Karl Schiller, Investment Manager at the Austrian Wirtschaftsservice.

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Company profile of hetras GmbH
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