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Bestport Ventures takes stake in Intela Global Ltd


FOR RELEASE: 18 January 2010

Bestport backs leading internet marketing company as part of £4.5 million fundraising to support European expansion

Bestport Ventures LLP (“Bestport”) is pleased to announce that it has invested £3.1 million ($5 million) as part of a £4.5 million fundraising round in Intela Global Ltd (“Intela”), a performance-based lead generation and email marketing company, to fund its expansion into mainland Europe and Australia.

Intela, founded in 2006 and based in London with offices in the United States, has grown rapidly since inception to become one of the leading email marketing companies in the UK with more than £12.5 million in annual revenue. Intela designs and manages online campaigns encompassing email marketing, lead generation, and affiliate advertising for clients including the Accident Advice Helpline, Citroën, T-Mobile and William Hill.

Following the successful fundraising, which will come from funds managed and advised by Bestport as well as ETV Capital SA (“ETV”), which will provide facilities and loans amounting to £1.4 million, James Stoddart and Mark Blandford will join Intela’s board as non-executive directors. James Stoddart is a co-founder of Bestport and has backed a number of successful businesses including Active Hotels Ltd, Cassium Technologies Ltd, Mfuse and Dr Foster Ltd. Mr. Blandford founded Sportingbet PLC in 1997 and later led its listing on the Alternative Investment Market of the London Stock Exchange (AIM). In 2002, he was voted AIM Entrepreneur of the Year.

James Stoddart, Partner, Bestport Ventures LLP, commented: “Intela has experienced rapid growth and has excellent prospects to continue this by moving into the European market which continues to flourish, despite the current economic climate. Bestport has the opportunity to add value through our experience and contacts, as well as providing expansion capital with ETV to enable management to maximise their potential. By investing in strong management teams through the economic cycle we can help businesses capitalise on the best opportunities ahead of recovery and sustained growth.”

Jim Mansfield, CEO of Intela, commented: “Bestport’s track record in supporting ambitious growth companies made them the obvious choice. As an investor and our partner, they are ideally positioned to help us achieve our objectives. The new structure and the additional funding will enable Intela to further grow its business in Europe. Intela has a proven business model in the UK which it will now roll out to Australia, France, Spain and other European countries. This is an exciting phase in our development and we are pleased to welcome Mark and James to our board.”

For further information please contact:

Bestport Ventures
Intela Global
Tavistock Communications
James Stoddart, [Partner]
Tel: +44 020 7487 2555
Jim Mansfield, CEO
Tel: +44 20 7437 0000
Matt Ridsdale
Tel: +44 020 7920 3150

Notes to Editors

Bestport Ventures, www.bestport.co.uk
Bestport Ventures was established in 2005 by Ole Bettum and James Stoddart. The Bestport-managed Bestport LP Fund is a 10-year UK limited partnership focusing on smaller development capital and buy-out opportunities. Bestport typically invests between £0.5m to £3.0m in fast growing UK based companies.

Bestport Ventures always takes a seat on the board of companies it invests in and seeks to assist investee companies with key strategic and operational issues on the road through to exit. Investee companies have direct access to Bestport’s highly accomplished advisory board and extensive network of sector specialists. Exit planning is important from the outset and Bestport provides a wealth of experience in selecting the appropriate exit route, positioning the company for the selected route and executing the exit process at the appropriate time.

Intela Global Ltd.
Intela is a performance-based lead generation and email marketing company based in London with its operational center at the base of the Rocky Mountains in Boulder, Colorado. In addition to the UK, Intela provides programs and distribution in the United States, France, Spain, Germany, Canada and Australia. Intela has the ability to acquire customers in numerous international markets using email marketing, Intela-owned web properties and promotions as well as the company’s multi-national affiliate network Crispads.com and our UK site, CrispAds.co.uk.

As a strong affiliate and developer of custom promotional and incentive properties, Intela has been able to provide affiliates with access to high paying unique programmes built by Intela and its stable of exclusive merchants. Through CrispAds, Intela offers affiliates and merchants personal service and clear terms of payment and tracking. Intela’s CrispAds programmes are ideal for affiliates of any traffic type and are particularly good for email, social media, hosted sites, co-registration, incentive and PPC.

ETV Capital S.A.
ETV Capital S.A. is a specialty finance company that makes supportive debt based investments in growing technology companies in Europe, Israel and the US.
www.etvcapital.com


Publisher Contact Information:

Bestport Ventures
+44 020 7487 2555
-

Company profile of Intela Global
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