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Tradoria receives 2 million Euro from Seventure and DuMont Venture

Bamberg, Germany – January 18th, 2010

Tradoria, a Bamberg (Germany) based b-to-b e-commerce company, specialized in web shop solutions for small and medium sized online retailers receives 2 million Euro in a series B-financing round. The round was led by Seventure Partners with participation from existing investor DuMont Venture.

Tradoria offers a unique solution that combines a web store, marketplace and checkout in a single product for small and medium-sized merchants. It saves the merchants all complex technological processes and provides all necessary tools and support to successfully launch their online business. Tradoria comes with many unique features, e.g. a product recommendation engine, Trusted Shops seal of approval (leading provider in Europe), customer rating system, feed management system, DHL shipping flat rate and payment processing including risk of non-payment projection. The business model is based on monthly subscription fees and transaction fees.

“With Seventure we were able to convince one of the important international vc players of our successful model. The new capital will enable us to even boost our fast growth and to establish Tradoria as one of the leading e-commerce-provider in the german market' comments Tobias Kobier, CEO of Tradoria.

Dr. Wolfgang Krause, of Seventure Partners, who will join the company’s Board of Directors, said: “Tradoria has showed an outstanding execution of its business plan and therefore become one of the leading players within its market segment in Germany. This was convincing for us to participate in Tradoria’s further growth which shows our ongoing commitment to financing excellent German-based IT companies with strong growth potential”.

Jörg Binnenbrücker, Managing Director of DuMont Venture: “The cost, ease-of-use and outstanding features make Tradoria an ideal solution for startup online retailers looking to get the most for their money. The current financing round not only strengthens our position, but also promotes the company’s continued growth.…..”

About Tradoria:
With more than 2.000 registered merchants Tradoria (founded in February 2007) is now one of Germanys leading rental webshop provider. This outstanding and unique e-commerce solution, which has been awarded for the “Innovation Price 2008” and the “Multimediafoundation of the year 2009”, is an ideal solution for e-commerce beginners as well as an additional Sales Channel for experienced merchants like “eBay-Powerseller” or as a Multichannel Solution for the stationary retail sale.
All products will be coeval listed in the Shopping-Portal Furthermore the central checkout-process managed by Tradoria allows the merchants to concentrate on selling their products and not to take care of things like Payment Processing, assumption of Payment Risks, Address verification and Risk & Receivable Management.
The rental web shop system from Tradoria is the first solution in Germany that includes an automatic certification from Trusted Shops for each webshop.

About Seventure:
Active partner of companies with high growth potential, Seventure Partners invests since 1997 in two innovative business areas: Information and Communication Technologies (ICT) and Life Sciences (LF). The Seventure Partners team has a proven track-record and deep knowledge in technology, entrepreneurship, operations of venture capital, and the needs generated in fast-growing European companies. With 500 million Euros in assets under management, Seventure has invested in more than 120 innovative start-ups.

About DuMont Venture:
DuMont Venture Holding GmbH & Co. KG was founded in 2007 as a subsidiary of the publishing group M. DuMont Schauberg (Cologne, Germany). DuMont Venture invests in growth companies in the fields of digital media and IT and provides capital for their development, market entry and internationalisation.

Contacts Presse :

Natixis Private Equity
Valérie Mathérion : +33(0) 1 58 19 20 53
Céline Malherbe : + 33(0) 1 58 19 20 26
Shan PR Agency
Christine Moguerou : +33(0)1 44 50 51 73
Nathalie Tekadiomona : +33(0)1 42 86 82 43

Private Equity by NPE : Entrepreneurs in Private Equity
Natixis Private Equity, France’s market leader in private equity for SMEs (assets under management of €4 billion), has developed a range of products and services tailored to meet the requirements of entrepreneurs and investors, bringing together top investment teams sharing a global view of their business, incarnated since 2006 by the Private Equity by NPE label. Natixis Private Equity has 20 teams in Europe (Spain, Italy, Poland, Sweden, Netherlands) and in countries offering high potential (Brazil, Asia and United States), with a portfolio of almost 695 investments.

Publisher Contact Information:

Natixis Private Equity
+33(0) 1 58 19 20 53

Company profile of Seventure (Formerly SPEF Venture)
Past press releases of Seventure (Formerly SPEF Venture).


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