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Significant cost savings and enhanced interoperability drives demand for visual collaboration ...

Frost & Sullivan: Significant cost savings and enhanced interoperability drives demand for visual collaboration managed services

LONDON – 24 February, 2011 – Visual collaboration managed services revenues are expected to grow at a constant pace due to the rise in the need for alternative means of communication between clients, partners and co-workers. The market is also driven by the shift from the CAPEX to the OPEX model and the increasing complexity of managing multiple visual collaboration endpoints. However, growth could be restrained by a rise in automation in infrastructure products and processes and a fall in prices, as clients are not likely to pay for services they can manage themselves.

New analysis from Frost & Sullivan ( World Visual Collaboration Managed Services Market, finds that the market earned revenues of $171.3 million in 2010 and estimates this to reach $796.0 million in 2016, growing at a compound annual growth rate (CAGR) of 29.2 per cent.

“The driving factors for visual collaboration managed services include the fact that they do not have a direct impact on client’s facilities - there is no need to purchase MCUs, gateways, etc. or on IT departments - there is no requirement to dedicate special teams to manage the conferences,” says Frost & Sullivan Research Analyst Iwona Petruczynik. “This is because all processes are outsourced to a service provider.”

Thus, the client is able to lower the cost of utilisation of visual collaboration. Moreover, visual collaboration solutions improve teamwork and accelerate the decision-making processes, as arranging a multimedia session is easy once the equipment is installed.

“A number of companies investing in visual collaboration solutions do not have the desire or resources to manage the systems themselves,” adds Petruczynik. “With high-end visual collaboration becoming a mission-critical component of the daily business operation, this situation creates an opportunity for service providers, as well as system integrators to deliver the visual collaboration services to clients.”

For companies that already utilise visual collaboration tools, expanding their offices means an increase in the number of endpoints that need to be managed and in some cases is beyond the company’s ability to administer them efficiently. Therefore, making the option of outsourcing such services to a third party is an attractive alternative. As a result, the visual collaboration managed service providers are likely to experience a rise in the demand for their services.

“One of the major challenges that visual collaboration managed services providers face is the lack of a single solution that would allow the interoperability of all systems and endpoints coming from different vendors,” comments Petruczynik. “Additionally, although the telepresence and high-definition videoconferencing can run over a bandwidth 832 Kbps-1.7 Mbps, the requirements are still higher than the average. The upgrading would result in additional cost.”

Furthermore, factors like the automation of infrastructure products are likely to have an adverse effect on the growth of visual collaboration managed services, as customers are not likely to pay service providers for a feature they can manage by themselves. The demand is still likely to be high, but the fall in prices will be greater.

Visual collaboration managed service providers need to address a number of challenges including the generational and cultural gaps among business leaders, the lack of well-developed infrastructure that can support high-bandwidth requirements, and limited investment capabilities from enterprises caused by harsh economic conditions.

“Until recently, there was little interoperability between visual collaboration managed services systems that came from different vendors or operated on different networks,” concludes Petruczynik. “Although the problem is being resolved by a number of service providers, a single solution to connect all visual collaboration session participants working on different networks and products sourced from various vendors is not currently available.”

If you are interested in more information about this study, please send an e-mail to Joanna Lewandowska, Corporate Communications, at, with your full name, company name, title, telephone number, company e-mail address, company website, city, state and country.

World Visual Collaboration Managed Services Market is part of the Conferencing and Collaboration Growth Partnership Services programme, which also includes research in the following markets: visual collaboration, enterprise communications and communication services. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, enables clients to accelerate growth and achieve best-in-class positions in growth, innovation and leadership. The company's Growth Partnership Service provides the CEO and the CEO's Growth Team with disciplined research and best-practice models to drive the generation, evaluation, and implementation of powerful growth strategies. Frost & Sullivan leverages 50 years of experience in partnering with Global 1000 companies, emerging businesses and the investment community from more than 40 offices on six continents. To join our Growth Partnership, please visit

World Visual Collaboration Managed Services Market

Joanna Lewandowska
Corporate Communications – Europe
P: +48 22 390 41 46

Publisher Contact Information:

Frost & Sullivan
+48 22 390 41 46

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