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Socialbakers, Global Leader in Social Media Analytics, raises additional $6 Million

Socialbakers, Global Leader in Social Media Analytics, raises additional $6 Million to accelerate Growth

Earlybird Venture Capital provides follow-on funding in a round led by Index Ventures

More than a fifth of all Fortune 500 companies and 450,000 marketing executives use Socialbakers' comparative analytics platform

Socialbakers is now the most prolific supplier of intelligent social media measurement and benchmarking data

BERLIN, PRAGUE, LONDON, November 19, 2012 – First-round investor Earlybird announced today $2.3 million of follow-on funding for its portfolio company Socialbakers, the company major global brands rely on for social media analytics. In a round led by Index Ventures, Socialbakers has secured a total of $6 million additional funding to further expand its category-leading social media measurement platform.

Socialbakers is trusted by the biggest brands in the world, including, McDonald's, Nestle, Henkel, LVMH, Vodafone and many more. More than a fifth of all Fortune 500 companies are Socialbakers' clients and in total, each month more than 450,000 marketing executives use Socialbakers' comparative analytics platform to measure social media performance across all major networks including Facebook, Twitter, YouTube, LinkedIn and Google+, and to optimize their social marketing strategy.

By implementing Socialbakers, brands are able to efficiently compare their social media activities with the competition. In just two years since launch, Socialbakers, with its user-friendly platform, has established itself as a global leader in the field of competitive intelligence and social media benchmarking, measurement, statistics, and brand performance metrics.

The company recently gained worldwide recognition for measuring real-time global Facebook & Twitter analysis for the London 2012 Olympics and this month's US Presidential Election. Today, is the single most-cited source for global social media statistics, monitoring 10 million social media corporate profiles. 'With thousands of paying customers spread across the world, Socialbakers is now the most prolific supplier of intelligent social media measurement and benchmarking data,' said Earlybird Partner Jason Whitmire. 'We strongly believe that this investment will support Socialbakers to continue to deliver scale and performance to even the largest enterprise players.'

Socialbakers is also a thought leader in establishing industry-accepted social media KPIs and measurements, such as Socially Devoted, which measures the quality of customer service in social media channels. To satisfy growing global demand for its social measurement platform, Socialbakers has rapidly expanded its team over the past two years, adding new offices in Sao Paulo, Mexico City, Dubai and Istanbul, in addition to its Prague, London, Munich, Paris and San Francisco bases. 'With this funding, we will continue building our platform's social measurement features to help companies target their audiences more efficiently, while allowing them to react quickly to the ever-changing social media environment and providing dedicated global care to address their individual needs,' said Socialbakers CEO Jan Rezab.

For more information about Socialbakers' social media analytics tools, visit


Established in 1997 Earlybird currently manages over $700 million in assets and is a leading European venture capital firm active in technology venture investing. Since its inception, Earlybird has invested in many companies which have sparked some of the most significant innovations in business and technology and resulted inlarge scale ($1bn+) IPOs and trade sales. Earlybird’s active portfolio currently includes more than 20 companies in the consumer internet and enterprise services space such as B2X Care Solutions,, Madvertise, Nfon, Peak Games, 6Wunderkinder, Smava, Socialbakers, Traxpay and Ubitricity.

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