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Searchmetrics strengthens top management with appointment of new CEO, Tom Schuster

Search and social analytics software leader appoints tech industry
insider and expert in international business to drive market expansion

London/Berlin, November 27, 2012 - Tom Schuster, who has held senior
positions at technology companies, SugarCRM and Arbor Networks, joins
search and social analytics company, Searchmetrics, as CEO. Schuster
will be working with founder and CTO, Marcus Tober, to drive
Searchmetrics’ expansion, with a particular emphasis on international
markets, an area in which the new CEO has already made a name for

Mr Schuster is a well travelled globe-trotter who is at home in the
digital world and an expert in building and expanding companies
internationally. As president of Arbor Networks, he led the company
from its early days as a start-up to its position as global market
leader in DDOS (Distributed Denial of Service Security) technology. At
SugarCRM, he made a significant contribution to the success of the
company as vice president responsible for markets including Europe,
the Middle East, and Africa.

With Schuster, Searchmetrics gains someone with considerable
experience and expertise in international business development and in
all areas of sales and marketing. His career includes positions at
Siemens, IBM, Uniplex, and Novell. At RSA Security he initially served
as vice president for Europe, the Middle East, and Africa and later
moved to company headquarters in Boston to head global sales and
professional services. As CEO of REVA Systems, he guided the company
on its path from start-up to one of the most important players in the
UHF RFID markets.

“Since it was founded, Searchmetrics has demonstrated impressive
success, not just in terms of the design and development of SEO
software, but also as an entrepreneurial company. At the same time,
the company has enormous potential in terms of wider marketing. I am
very excited about the new challenges ahead and look forward to being
a part of this dynamic company,” said Schuster.

“I’m very pleased to welcome Tom Schuster to Searchmetrics as CEO. As
a driving force in the successful international growth of a number of
companies, he is the ideal person to boost our team and help move us
forward and strengthen our international approach. 2013 will
definitely be a very exciting year. We have many great new ideas in
the bag, and with Tom we now have the right person in charge as well,”
said Marcus Tober, founder and CTO of Searchmetrics GmbH.

About Searchmetrics

Searchmetrics is a pioneer and leading international provider of
search and social analytics software for enterprises and online
agencies. With its unique server infrastructure and software solution
– Searchmetrics SuiteTM – Searchmetrics helps its customers and
partners by aggregating and evaluating large quantities of data
covering website rankings, keywords and relevant competitor groups.

Searchmetrics SuiteTM offers a unique insight in search engine and
social media visibility of websites in 76 countries. This insight is
of vital importance for companies engaged in inbound marketing because
prominent visibility in search engines is indispensable in getting
their content seen by potential customers online.

Next to Searchmetrics SuiteTM, Searchmetrics also offers a toolset for
a quick start to search engine and social network optimization and
real-time analysis – Searchmetrics EssentialsTM – as well as high-end
SEO consulting services in Germany, Austria and Switzerland. Based in
Berlin, this rapidly growing company now employs over 100 people with
the support of Verlagsgruppe Holtzbrinck, venture capital firm Neuhaus
Partners and Iris Capital. Searchmetrics counts numerous well-known
companies, including ebay, Siemens, Warner Music Group, GM and
Kaspersky. With offices in Berlin, London, Paris and New York
Searchmetrics provides support for its SaaS solution through a network
of partners and an online shop.

UK Media Contact:

Uday Radia

CloudNine PR

+44 (0)7490 584161

Uday Radia

CloudNine PR

Switchboard: +44 (0) 208 938 3887

Home Office: +44 (0) 1923 221305

Mobile : +44 (0) 7940 584161

Email :

Twitter : Uday_cloudnine

Publisher Contact Information:

CloudNine PR
+44 (0)7490 584161

Company profile of Searchmetrics
Past press releases of Searchmetrics.


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