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End2End ensures quality service delivery for Smart Global


End2End, Europe’s leading B2B managed service solution provider for mobile data services and content, today announced that it has successfully deployed SurfKitchen’s SurfKit Mobile solution for Smart Global.

The Smart Global service, called Smart BizChannel, enables mobile users within small and medium enterprises in the UK to keep abreast of breaking global and financial news, including stock market information. Smart BizChannel offers two Reuters channels: news and business. Each comprises 5 categories delivering up-to-the-minute news directly to the subscribers’ mobile device.

Smart BizChannel is powered by SurfKitchen’s SurfKit Mobile solution, which is being delivered as a managed service with End2End.

“We selected SurfKitchen’s solution because it allowed us to create the ultimate dynamic user experience,” said Rachel Perry, COO, Smart Global. “We chose to have it delivered as a managed service to reduce general risk, speed time-to-market, and guarantee high quality service delivery for our users.”

“Smart BizChannel is a great example of how businesses can leverage new technology and capabilities of mobile handsets,” said Soren Ravn, CEO, End2End. “Surfkitchen has established itself as the leader for dynamic user experience solutions and we’re excited to continue expanding our co-operation with them for the delivery of their solutions as managed services.”

The Smart BizChannel offering forms part of a suite of mobile data services specifically targeted at the small to medium business market currently being rolled out in the UK by Smart Global and delivered in partnership with network operator O2.


About End2End
End2End is Europe’s leading B2B managed service solution provider for mobile data services and content. End2End operates a unique service delivery infrastructure, specifically designed for the hosting, management, and delivery of mobile data services as managed services.

End2End offers a wide range of managed service solutions and complementary services to meet the needs of mobile operators, portals, media companies, content providers, and other companies looking to launch mobile data services and content. End2End’s managed service solutions are currently powering the delivery of data services and content across more than 55 mobile operators in over 20 countries. End2End's customers include leading companies such as Lycos Mobile, MSN, Nokia, Orange, Sony NetServices and Vodafone. For more information about End2End, please visit www.end2endmobile.com

About Smart Global Limited
Smart Global, a UK based company in partnership with network operator O2, is the world’s first provider of mobile data services targeted at small and medium sized businesses. All services have been specifically designed to address the unique needs of the SME and as such are fully hosted, require no installation or IT integration with back-office systems and are extremely simple to provision with the software sent directly to the subscriber’s mobile device. Smart services are supported by a wide range of mobile phones, PDA’s and BlackBerry devices, with payment via a monthly subscription fee, meaning no up-front investment is required. Businesses have the added reassurance of Smart Global’s dedicated customer care team and online support, freeing them from the daily hassle of technology management.

Smart Global services are broadly appealing and include email-push, calendar, contacts and tasks synchronisation; instant messaging; real-time business and market information; mapping and navigation solutions, as well as more complex workforce, sales and time management services. www.smartglobal.com

Reuters and the sphere logo are the trade-marks of the Reuters group of companies.

About SurfKitchen
SurfKitchen powers the Dynamic User Experience (DUE) and transforms mobile use world-wide. It is the leading mobile software provider that enables any organisation to rapidly and cost effectively offer ad


Publisher Contact Information:

End2End
+44 7780 842 594
jody.delichte@end2endmobile.com

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