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conVISUAL & Mbase Solution provide LG Electronics with Mobile Content

25 August 2005 – Oberhausen, Germany -- conVISUAL closed a deal with LG Electronics, a major global force in electronics, information, and communications products, and Mbase Solution about providing mobile content. The deal includes the free of charge download of mobile content in the course of “LG Action Sports Championships” in European countries.

In cooperation with Mbase Solution, conVISUAL provides free of charge mobile content to users in Germany, France, Spain, Italy, and UK for LG Electronics. The content ranges from polyphonic ringtones and real sounds to wallpapers, screensavers, and Java games. conVISUAL integrates the mobile content into the LG Electronics’ look and feel of the country-specific websites for the campaign (overview:
The mobile content is part of LG Electronics’ international “LG Action Sports Championships” which includes competitions in the world’s four biggest summer action sports skateboarding, BMX, FMX, and aggressive inline. The campaign lasts until November 2005 and is carried out in Russia, China, Germany, France, Spain, Italy, USA, and UK.

Vincent Sohn from LG Electronics: “We are very pleased with the cooperation with conVISUAL, who is holding an international leading position in the area of multimedia messaging. This campaign proves that pan-European projects – here especially because of the convergence of sports and mobile business – become more and more important.“

Yong Geun Jo from Mbase Solution: “With sports and mobile we are combining two fashionable and entertaining worlds that directly approach our young target group. We are gratified to be playing an important role in this project.”

Oliver Schmukalla, conVISUAL’s Head of Content: 'We are specifically proud of offering our mobile content cross-national to LG Electronics. As conVISUAL secures all license rights our customer LG Electronics has got legal certainty in its European core markets.”

About LG Electronics, Inc.
LG Electronics (KSE: 06657.KS) is a global leader in providing cutting-edge, convergent electronics, information and communications products designed to meet the diverse needs of fast-changing consumers.

With consolidated sales of US$37.7 billion and overseas sales of US$ 32.6 billion (86% of total sales), LG Electronics employs more than 70,000 employees in 76 subsidiaries located in 39 countries and operates four business units including Mobile Communications, Digital Appliance, Digital Display and Digital Media.

LG Electronics Mobile Communications Company is the world’s leading manufacturer of WCDMA (UMTS), CDMA and GSM handsets, and the fastest growing manufacturer of mobile phones worldwide. The company provides a total range of wired and wireless solutions, and is rapidly establishing a global presence as it cultivates international market share in 3G handsets. For more information please visit

About Mbase
Mbase Solution, located in Seoul, Korea, provides integrated services and solutions for ISPs, wireless operators and IT manufacturers. Mbase has wireless solutions such as WAP, SMS and portal platforms, and provides mobile contents and applications for wired/wireless services. Mbase also has various experiences in system integration with customer-centered systems. For more information, please visit

About conVISUAL
conVISUAL, with its headquarters in Oberhausen, Germany, is the world's leading Wireless Application Service Provider for Visual and Multimedia Messaging Services. conVISUAL hosts mobile Multimedia Messaging Services for network operators, service providers, ISPs and portals as well as media companies and consumer goods companies. conVISUAL offers SMS gateways, MMS gateways, premium billing and payment solutions as well as mobile interactive TV services, e.g. SMS2TV, MMS2TV, voting & response, download services, and subscription services for SMS & MMS entertainment. Additionally, conVISUAL provid

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+49 (208) 85 96 – 807

Company profile of conVISUAL AG
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