Sign In
NewsRadar

Search Press
Looking for press releases of a particular company? Enter company name (or keyword) here.

   


DOUGHTY HANSON INVESTS IN ACTIONALITY
First Investments into Mobile Commercials and Automation Technologies


Actionality, an emerging leader of automated in-game advertising and marketing solutions for the mobile market, announces that it has secured seed financing from Doughty Hanson Technology Ventures.

Established in April 2005 by Scott Cullinane, Matthias Kunze and Thomas Lopatic, Actionality is an innovative technology provider within the mobile marketing industry.

Scott Cullinane, Actionality's Chief Executive, said:
'Actionality provides mobile game publishers, media agencies and consumer brands across Europe and Asia with the cost-effective solutions required to brand and advertise within mobile games. Our technologies automate what has traditionally been a very costly and labour-intensive content customisation process for our customers, and our 'mobile commercial' format provides advertisers with a consistent, familiar and feature-rich medium with which they can entertain and interact with their target audience.'

Thomas Lopatic, the company's CTO, explains:
'We have simplified in-game branding and advertising into a one-click process. After uploading a mobile commercial into Actionality's AdFlex™ Platform, an advertiser can have it automatically inserted into any mobile game. Manual content customisation efforts are finally a thing of the past.'

Actionality has attracted substantial interest and acceptance from brands, media agencies, game publishers and mobile operators across Europe and Asia. The market for mobile advertising is estimated to be worth $1.26 billion dollars, according to Ovum, a market research firm.

Stefan Tirtey, Doughty Hanson Technology Ventures, said:
'Actionality has created a truly disruptive technology and applied it to a large emerging market - advertising on mobile phones. With Actionality, all the ingredients are in place for mobile marketing to become a significant business.'

George Powlick, Managing Director, Doughty Hanson Technology Ventures, said:
'We are encouraged by the market response to Actionality's mobile advertising solution. It will enable Actionality to raise its next round of financing and speed its entry into the North American markets within the next six to nine months.'


Publisher Contact Information:

Gainsborough Communications
+ 44 (0) 20 7190 1704
info@actionality.com

Company profile of Actionality
Past press releases of Actionality.

Data


26,356
Tech investments
From our Online Data Service
17,017
VC-backed companies
From our Radar


Recent Deals


DATEAMOUNTSECTOR
Nov 15€6.0MArtificial Intelligence
Nov 15€3.5MSoftware development
Nov 15N/AInternet services
Nov 15€2.4MMaterials
Nov 14N/AE-Commerce
Nov 14€3.1MMedical devices
Nov 14€4.5MOther Software

For information on Europe's most extensive database on technology funding click here!

Events



Press Releases


May 28
Identiq
identiq raises $5m seed, launches privacy-first identity validation...

Apr 29
Nethone
nethone raised over $1 million from innovation nest

Oct 1
The Link App
the link app launches version 2.0

Mar 29
Addex Therapeutics
addex sucessfully raises chf40 million in capital increase

Jan 2
Urban Jungle
urban jungle raises £1m in seed funding to build tech-enabled home ...





About usContact usLegal Information
Copyright © 1999-2019
Emerging Technology Research Europe Inc. All rights reserved.