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Servecast makes significant new appointments in UK and Europe

London, UK and Paris, France, Tuesday, March 7th, 2006 -- Servecast, the leading specialist supplier of new media sportscasting, has made two significant appointments in the UK and Europe in order to meet growing market demand for advanced streaming media solutions in the sports industry.

John O’Connor former Commercial Director of has been recruited by Servecast, the leading specialist supplier of new media Sportscasting solutions, as Business Development Director for Sports & Media in the UK. John has extensive experience in and knowledge of the sports industry. Throughout his impressive career he has held senior positions in Ladbrokes, Planet Football and most recently Sky Sports. John has a proven track record of successfully implementing and promoting online sports strategies to grow online revenue streams for sports bodies and rights owners. In his role in Sky Sports he was responsible for managing, and ten third party sports related websites. As Sports Director at, the website became the UK’s leading official multi-football club website and two years after its launch, it was acquired by the Sports Internet Group. In his role in Ladbrokes, John was responsible for maximizing revenues from betting on sports events and he has worked with many leading bookmaking partners to enhance online revenue streams. John will be based in the UK and will be responsible for business development across all sports.

Meanwhile, Bertrand Pinon has joined Servecast as Director of Business Development for Europe as the company seeks to expand its footprint in the European market place for new media sportscasting. Bertrand holds a Masters Degree in Sports Marketing from Ohio State University and has 13 years of professional experience in sports business having worked in the US and Asia. After 6 years spent as Marketing & Communications Director of a leading Virtual Advertising technology company, Bertrand took over the Presidency of the Virtual Imaging Alliance. Bertrand has also worked as a consultant in new sponsorship & broadcast technologies for the sports business industry. Bertrand is based in Paris and is responsible for growing Servecast’s business activities in Europe.

Speaking today Darach Deehan, CEO of Servecast said ‘Our success in the sports webcasting market has seen Servecast provide services for most of the major sports clubs, associations and broadcasters in the UK. We are now seeing strong market growth and will be focusing our efforts to extend our success into the European market. Our customers appreciate Servecast’s ability to add value through our business knowledge and solutions developed to meet the particular needs of sports webcasting.’

Kevin Quinn, founder of Servecast and head of Sports & Media business development, said ‘John O’Connor and Bertrand Pinon bring tremendous experience of the sports market that will significantly impact our ability to grow the business and service our customers effectively.’

About Servecast
Servecast is the leading provider of audio and video webcasting solutions for the Sports and Media sectors. Through it’s proprietary Media Studio platform, Servecast provides access to a fast growing global broadband audience for high value content such as News and Sport thereby generating additional revenue streams for content owners. Servecast is the partner of choice of sports broadcasters such as BSkyB, At The Races and Setanta Sports and facilitates the most commercially successful sports webcasting services in Europe. Servecast customers include Sky Sports, Liverpool FC, Manchester United FC, Chelsea FC, Arsenal FC, Rangers FC, the GAA, At The Races and the England and Wales Cricket Board. Servecast is headquartered in Dublin, Ireland with offices in London, UK and Paris, France.

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