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Servecast signs three year contract for broadband delivery of Rugby League’s engage Super League

Dublin, Ireland, Thursday, March 9th, 2006 -- Servecast, the leading specialist supplier of New Media Sportscasting, has signed a three year deal with the RFL – the governing body of Rugby League in England - to create and host a pay-per-view and subscription broadband video service, 'Super League TV', on the engage Super League competition’s official website

Two games per week will be available live on the engage Super League website for International viewers and will also be available on demand immediately afterwards on the site for the duration of the contract.

Servecast delivers advanced streaming media solutions and has a strong pedigree in the delivery of high quality and profitable streaming solutions for the sports and media industry.

The Servecast Media Studio Platform is an end to end solution offering live and on demand broadband video services, payment & security solutions, live audio commentaries, production of mobile video and audio content; website hosting & content management and integration with e-commerce applications such as online merchandising.

The engage Super League matches will be available live over broadband to all non UK and Australasian territories.

In the UK, France and the Middle East the matches will be available as archived, video-on-demand content with a 24 hour delay. Ten minute highlights will also be available after a 24 hour delay from the end of each match.

A total of 62 games approximately, including the play off matches and Grand Final, will be streamed live over the engage Super League website each season.

Live coverage of each of the seven Tri-Nations matches and the World Cup Challenge matches will also be available. These matches will be included in the pay-per-view and the subscription package.

The Servecast service to the engage Super League website includes the entire design, building and set up of the complete subscription and delivery platform for the service. Servecast Digital Rights Management will also be applied to all archive content and will ensure end users can securely download video clips.

Servecast are also managing the billing and security for the site including set up of an online payment interface, a tailored revenue tracking system and a subscriber database.

As part of the service, Servecast will also provide regular reporting at the end of each month including content usage, user analysis, geographic location, sales and revenue related to the pay-per-view and subscription sales.

Commenting on the new service, the RFL’s Director of Marketing Simon Malcolm said: “Our partnership with Servecast will enable us to offer internet users both in the UK and in key markets throughout the world a new and exciting way to view engage Super League. We see the web as an increasingly important channel through which to reach our customers directly. This service will be a first for British Rugby League and will also assist us in reaching potential new supporters”

Also speaking today, Darach Deehan, CEO of Servecast said ‘We are delighted to announce our three year contract with the engage Super League. It is a major endorsement of our Media Studio platform and further strengthens our leadership in the arena of New Media Sportscasting. The RFL recognized our superior ability to deliver a comprehensive, quality and highly reliable service to make the sport available over broadband to fans around the world. Using the Media Studio platform, the RFL have developed a compelling and ´sticky´ broadband service that will excite their subscribers and generate significant new revenue opportunities.’

About Servecast
Servecast is the leading provider of audio and video webcasting solutions for the Sports and Media sectors. Through it’s proprietary Media Studio platform, Servecast provides access to a fast growing global broadband audience for high value content such as News and Sport thereby generating additional r

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