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Chip & PIN To Herald New Self-Service Culture
Cardholder authentication leads to increased adoption of self-service devices and applications


Secure transaction specialists The Logic Group expects that the introduction of Chip & PIN will proliferate a new self-service culture amongst UK consumers and significantly increase the availability of kiosks and unattended payment terminals in the retail sector. Now that high street retailers have implemented Chip & PIN payment systems, many are looking to extend their recently upgraded infrastructures to enable them to launch new methods of selling and serving their customers.

Chip & PIN allows the secure verification of payment cards and authentication of cardholders for the first time. Businesses can now accept sales without the need for costly staff to be involved in each sale and transaction. The financial services sector has been the pathfinders for self-service banking. They have seen significant benefits including those of increased customer service, convenience and business efficiency.

The Logic Group’s marketing director, Mark McMurtrie said: “There are clear signs of an increased take-up of self-service in the UK. Interest spans many merchants segments with the transport sector leading the way. Chip & PIN will help proliferate the spread of self service, now that both the card and card holder can be verified and authenticated securely.”

One company familiar with the benefits of self-service is National Express, the UK’s leading scheduled coach company. National Express chose The Logic Group’s payment technology for use in its unattended payment terminals (UPT’s) installed at three of the company’s busiest coach stations. Plans exist to rollout the service to further sites across the UK.

The Logic Group’s bank certified UPT solution enables plastic card payments to be made quickly and securely, reducing the potential for losses from fraudulent transactions. For National Express, anti-fraud benefits aside, UPT terminals offer increased customer convenience, new services, shorter queues and the potential to increase staff productivity.

“National Express is moving with the times and embracing new technologies to improve the customer experience,” commented David Goldstraw, Customer Service Director for National Express. “The kiosks are very stylish and have been designed to be easy to use with state of the art touch screen technology. We are confident that they will soon become as familiar to customers as booking on the Internet.”

“We have designed the self-service solution to be a natural extension to the Logic Group’s existing payment solutions used by the majority of UK high street retailers, recognising the importance of taking a multi channel approach to systems and operations.” added Mark McMurtrie, Logic Group Marketing Director. “Experience from the banking sector with Automated Teller Machines (ATMs) and from US retailers operating in-store kiosks demonstrate that self-service leads to cost reduction, improved customer service and revenues.”

About the Logic Group
The Logic Group manages information and transactions securely for large and medium sized businesses across its European home market. The company delivers unrivalled business value to its customers through the secure provision of card transaction processing and communications infrastructure services, together with delivering comprehensive management information and customer insight.

The group has won a number of major awards including the 2005 Queen’s Award for Enterprise for the central role it played in the UK roll-out of EMV Chip & PIN.

http://www.the-logic-group.com/

About National Express
National Express is the largest scheduled coach service provider in Europe. In the UK their distinctive red, white and blue coaches operate to more than 1,000 destinations and carry over 18 million customers a year. Eurolines coaches additionally operate to over 500 destinations within Europe and Ireland. National Express was established more than 30 years ago in Birmingham and is proud to be an award winning


Publisher Contact Information:

The Logic Group
01252 776 700
marketing@the-logic-group.com

Company profile of The Logic Group
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