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Ingenious launches £50 million investment in video games industry

6 March 2006 -- Ingenious Media (“Ingenious”), the specialist media investment and advisory business, has today announced that it plans to raise up to £50 million to invest in the fast growing video games industry through the formation of a new integrated games business, Ingenious Games LLP.

The new venture will become one of the largest single sources of finance for the games industry and will partner with developers, publishers and merchandisers to bring a range of quality games to the international market. Ingenious Games builds upon Ingenious' presence in the electronic/computer games industry, which includes an investment in Lionhead Studios, one of the UK's leading games developers behind such best-selling games as Fable, The Movies and Black & White.

Ingenious Games provides an opportunity for individuals to invest in what has become the world's largest grossing entertainment medium - video games - and gain exposure to a sector, which is predicted to grow at twice the rate of the film and music industries over the next five years. Historically there have been limited options to invest in this sector beyond purchasing shares in publicly-traded games publishers, whose valuations have already been priced in expectations of growth in the market. Ingenious Games will allow individuals to invest alongside Ingenious, one of the UK's leading media companies, in a portfolio of video games across a range of genres and platforms (online, PC, consoles and mobile).

In common with other Ingenious' investments in the media industry, the fund's activities will be spread across a number of areas, including development, marketing, prototyping, licensing and porting.

Duncan Reid, Commercial Director of Ingenious, said:

“Now is an excellent time to invest in the games sector. The introduction of a number of new consoles later this year and increasing software sales are projected to contribute to rapid growth in the industry. We anticipate strong demand for quality games content as broadband and mobile expansion widens the appeal of games to new age groups.”

“Convergence with film, television and music will also create additional commercial opportunities for licensing and marketing games which Ingenious, with its strong track record of managing and monetising intellectual property, is well placed to meet.”

“We recognise that many individuals will be unfamiliar with investing in games and this is why we have provided this opportunity for people to invest alongside us, therefore benefiting from our investment approach.”

The global games sector is expected to grow considerably over the next decade as next generation consoles and handsets are introduced. Global consumer spending on interactive software is expected to grow from $25.4 billion in 2004 to $54.6 billion in 2009, a compound annual growth rate of 16.5%. (Source: PwC Global Entertainment and Media Outlook: 2005-2009). By the end of the decade, consumer spending on games software will match spending on both recorded music and home video.

About Ingenious
Ingenious, which was founded in 1998 by Patrick McKenna, former Head of the Media and Entertainment Group at Deloitte and Touche and chairman and CEO of the Really Useful Group, is a specialist media investment and advisory business with five principal operating subsidiaries: Investments, Corporate Finance, Asset Management, Ventures and Consulting.

As the market leader in media investment and strategy, Ingenious provides the full range of services to companies in the media sector, from strategic and corporate finance advice to private equity funding, as well as providing innovative investment solutions for the private investor.

About Ingenious Games
Ingenious Games is seeking to raise £50m to finance its integrated activities in the games industry which include the development of a portfolio of games and the prototyping, porting, marketing and licensing of games. Ingenious Games will be for

Publisher Contact Information:

Ingenious Media LLP
+44 (0)20 7024 3600

Company profile of Ingenious Media LLP
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