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NewBay expands with acquisition of Inamobile
Acquisition brings new handset technology and market opportunities to accelerate global expansion.


Dublin, Ireland June 22, 2006 NewBay Software, the leading provider of mobile social networking and multi-media solutions, today announced the acquisition of Inamobile Ltd, a UK developer of handset applications that provide image upload and viewing capabilities across Java, Symbian and BREW platforms. This acquisition significantly enhances NewBay's product range and adds leading mobile operators to its customer base.

The combination of FoneBlog, NewBay's mobile blogging and multi-media album, and Inamobile's PIXOTA handset applications will enable users to capture, store and share the high quality pictures possible with today's camera phones. The new, combined solution will provide:

Increased Usage
The PIXOTA client provides a pop up prompt when a picture is taken and offers the user a simple choice of sending images to a pre-defined blog/album service or to another phone user with a single click. This has been shown to increase picture messaging by up to 20x. The client also enables several images to be sent at a time making it easier for users to upload multiple pictures.
Better Quality
The PIXOTA client also solves the problem of uploading full-quality pictures from a camera phone by sending via http rather than MMS. The MMS standard limits the picture size which results in reduced quality images.
Commenting on the announcement, Paddy Holahan, CEO of NewBay said, 'Inamobile's worldclass handset and mobile imaging technology significantly enhances our solutions for mobile operators by providing a better subscriber experience. We welcome Inamobile's management and team and look forward to capturing a greater share of the mobile services market.'

'NewBay has an excellent track record in building revenue-generating mobile blogging communities for operators worldwide and we are excited to be part of one of the fastest growing companies in this space. The unique combination of PIXOTA with NewBay's mobile blogging and album solutions will offer our customers the most powerful and scalable mobile imaging solution available worldwide,' said Arun, CEO, Inamobile.

Inamobile's solution is available for a wide range of Symbian, Java/J2ME and BREW platforms. Inamobile also provides an MMS-postcard service that allows users to turn images captured on their handsets into physical postcards to be delivered to any address in the world by simply entering information on a handset. Inamobile's mobile imaging solutions have been deployed by leading mobile network operators including Orange, Vodafone, O2, Bell Mobility and Carphone Warehouse. In addition, Inamobile brings a strong, established network of print partners across the globe via alliances with HP and Kodak as well as Tier 1 developer relations with leading handset manufacturers including Nokia, Sony Ericsson and Motorola.

Under this agreement, NewBay will acquire the assets of Inamobile Ltd. Terms of the deal are not being disclosed. All Inamobile staff will immediately transfer to work with NewBay Software.


About Inamobile
Inamobile is the leading Mobile Photo Applications Specialist. Our advanced imaging solutions have been deployed by leading mobile network operators, photofinishers, retailers and brands around the world. Inamobile was established in 2003 and is privately held with its head office in London, UK. For more information please visit http://www.inamobile.com.


About NewBay Software
NewBay Software develops products and services to create dynamic communities based on new mobile media technologies. NewBay's mobile applications include the award winning FoneBlog, mobile blogging and multimedia album solution; FoneShare, for legal mobile content superdistribution; and FonePIM, carrier grade mobile synchronization. NewBay sells to mobile operators worldwide enabling them to increase messaging, data and content revenue, strengthen customer loyalty and build viral, fun mobile communities. NewBay is processing over 20 million message


Publisher Contact Information:

NewBay Software Ltd.
+353 1 6345480
cclavin@newbay.com

Company profile of NewBay Software Ltd.
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