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Ricall launches new music search engine
Soundflavor™ facility now active following successful beta test


September 26, 2006 -- Ricall, the leading music research and licensing marketplace, has launched a new music search engine incorporating the powerful Soundflavor™ Music Recommendation Engine.

Soundflavor (formerly Siren Systems) provides unparalleled music search and recommendation facilities to music professionals and consumers, utilising the world’s most advanced music search and recommendation technology to navigate vast song collections, such as those accessible on the Ricall platform.

Commercial tests of the technology were carried out across Ricall’s client base, including television broadcasters, video game developers, advertising agencies and film production companies, over a 250,000 sample track selection encompassing all chart hits since the 1950s. These rigorous tests received unanimously positive feedback on the functionality, speed and accuracy of the search engine.

Ricall will now incorporate Soundflavor across its 2.5 million plus track platform to create a search engine capable of pinpointing tracks using the widest range of criteria in the industry. The successful test means that clients of Ricall will now be able to receive more precise recommendations than ever from track searches.

Richard Corbett, managing director of Ricall, said: “Our service is dependent on two things, the size of our catalogue and the capabilities of our search technology. With the success of this test, our clients can now receive the best of both aspects. The new search facility will make an immediate and tangible difference to anyone using Ricall to search for and license music.”

'The Soundflavor Recommendation Engine is the only music search technology available that meets the needs of Ricall's varied customer base,' said Steve Skrzyniarz, CEO and co-founder of Soundflavor. 'Our product quickly and accurately recommends songs in a number of different ways: by similarity to other songs; by specific musical, lyrical, or cultural elements; or by their appropriateness to a given mood, activity, or demographic. We are pleased to be endorsed by Ricall's clients, and look forward to fruitful partnership with the company.”

Ricall will be launching its new web site early in the fourth quarter of 2006.


About Soundflavor.:
Soundflavor, Inc. is a digital music company providing industry-leading music search and recommendation products to both music professionals and consumers. The company’s recommendations are based on more than six years of research, and span hundreds of genres, eras, and countries. The Soundflavor Music Recommendation Engine is available for licensing to enable consumer and commercial music companies to provide customers with the ability to discover, sample, and purchase music more efficiently. Soundflavor is based in San Francisco. For more information, visit www.soundflavor.com.


About Ricall:
Founded in 1998, Ricall has rapidly established itself as the leading music research and licensing network in the broadcast media industry. Its website, www.ricall.com <http://www.ricall.com/> , is a unique online marketplace where professional music users can look for, listen to and license music for use in their commercial productions – from radio ads to TV dramas.
xx


Publisher Contact Information:

Ricall
+44 (0)207 654 7987
bill.mcintyre@iris-pr.com

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