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Successful exit for Target Partners
VC firm sells its shareholding in Betty Holding AG


MUNICH – 29 September 2006 -- Munich based venture capital firm Target Partners has sold its shares in Betty Holding AG (Zurich) to Swisscom Fixnet AG (Bern) as part of Swisscom’s takeover of Betty Holding AG.

Betty has developed a new generation of TV remote control that enables consumers to directly participate in a TV program. The interactive remote control has its own display and additional buttons for direct program participation. Whether it’s about playing, voting or requesting product information: Betty transforms the mass medium TV into a dialoguebased medium – independently of the broadcasting technology. Recently, Betty also signed up ProSiebenSat.1, one of Germany’s large private TV groups, to support the rapid introduction of Betty TV to consumers and to the advertising markets in Germany.

Matthias Zahn, Betty’s co-founder and head of its German subsidiary Betty TV AG, is enthused about this important step for his company: „With Swisscom Fixnet we have a strong European partner for Betty TV. A partner with whom we can now jointly pursue the ambitious goal of establishing Betty TV with broadcasting groups and advertising firms as the leading platform for interaction and dialogue with the TV consumer, first in the German speaking countries, then in other large European TV markets.'

Target Partners is excited, too: “Betty’s technology has the potential to change the European TV markets substantially. We were already convinced of this when we invested in early 2004. With our successful exit, Betty now can build out its potential as the subsidiary of an established international player”, says Dr. Berthold von Freyberg, Partner at Target Partners.

ABOUT TARGET PARTNERS
Munich-based Target Partners is a venture capital partnership focused primarily on investments in the IT, communications, renewable energies, environmental technology and media industries. The firm provides equity financing to start-up and early stage companies and supports them during their build-out and expansion phases. With many years of experience as managers, entrepreneurs and venture capitalists, the team at Target Partners supports entrepreneurs in developing and marketing products and services, building organizations, raising funds and taking companies public in Europe and the United States. Target Partners currently manages fund capital of € 112 million. Since 2000 the firm has invested in 17 portfolio companies in the German-speaking countries.
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Publisher Contact Information:

Target Partners
+49 (0)89 207049-0
brigitte@targetpartners.de

Company profile of Target Partners
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