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Mobilera selects Enpocket platform to deliver mobile marketing across Eastern Europe

January 30th, 2007 - Enpocket, the Intelligent Mobile Marketing company(tm), today announced that it has been chosen by Mobilera to power the delivery of mobile marketing programmes for brands and operators across Turkey, Bulgaria, Ukraine and Kazakhstan.

Mobilera's Mobile Marketing Division will use Enpocket's platform to deliver campaigns across a variety of mobile formats. Mobilera will also draw on Enpocket's award-winning professional and creative services teams who have delivered campaigns around the world integrating SMS, MMS, WAP and handset applications.

Mobilera is the fastest growing technology company in Turkey, and one of the fastest growing technology companies in EMEA (Europe Middle East and Africa) according to the Deloitte Fast 50 and Fast 500 reports.

'We chose Enpocket because its technology platform is referenceable with tier one operators and large media companies across the globe, and has powered sophisticated mobile campaigns for the world's largest brands,' said Mr. Ferda Kertmelioglu, CEO of Mobilera. 'Enpocket's turn-key solutions and deep experience designing cutting edge programmes enable us to deliver on the promise of mobile marketing.'

'Mobilera's impressive growth is testament to its expertise and creativity in mobile marketing. We're excited to be enabling targeted mobile communications with Mobilera in markets where mobile is by far the most used interactive medium,' said David Barker, Managing Director Europe, Enpocket.

About Enpocket
Enpocket, the Intelligent Mobile Marketing(tm) company, enables organizations to foster and maintain valuable relationships with mobile consumers. Enpocket technology powers the mobile marketing efforts of operators and media companies around the world, and Enpocket services help leading brands effectively market in the mobile channel. Customers include:

Mobile Carriers: Cingular, Sprint, Alltel, Vodafone, BT, Orange, Airtel, Virgin
Media Companies: AOL, News Corp, CNBC, A&E, Clear Channel, Chrysalis, Sony Pictures, TNT, Trinity Mirror
Brands: Ford, McDonalds, Dunkin Donuts, Pepsi, Subway, Motorola, Samsung, Panasonic, BenQ-Siemens, Sprite and GM.

Enpocket has offices in Boston, London, Singapore, and Mumbai. To learn more see

About Mobilera
Established in 2001, Mobilera is the leading mobile solutions provider of Turkey with JV operations in Kazakhstan, Bulgaria and Ukraine. Mobilera provides turn-key mobile marketing, community management, content and value added services designed for the specific needs of its major local and multinational clients. Customers include:

Mobile Carriers: Turkcell, Kazakhstan Telecom, Life
Brands: Carrefour, Fritolay, P&G, Unilever, Burger King, Opet, Roche, Carrefour, Avon, JTI, Siemens Mobile, Cola Turka, Ulker, Corona, L'Oréal, Snickers, Gillette and Teknosa.

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Company profile of Enpocket
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