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MobileAware Launches New Partner Program to Support Demand for Strategic Mobile Business Solutions
Program Offers Partners Valuable Resources Target Mobile Opportunities in All Industry Verticals


Dublin, Ireland, April 12, 2007 - MobileAware, the world's leading provider of Mobile Service Infrastructure, today officially launched a new Partner Program aimed at strengthening and extending relationships with key partners and providing customers with best-of-breed mobile solutions using MobileAware's award-winning technology. MobileAware's Partner Program consists of four partnership categories: Strategic Partner, Technology Partner, OEM Partner and System Integrator. Each category is designed to address the unique competencies and diverse needs of MobileAware partner organizations looking to develop, resell, deliver and support MobileAware's industry-leading mobile technology. The Partner Program has already gained the support of over 45 organizations, including BEA Systems, Ericsson, Enterpulse, The Boeing Company, Detica, Medusa and InFact Group.

'Cultivating strong relationships with our network of partners and making it easy for them to develop revenue opportunities, secure new business and deliver innovative mobile solutions is a key part of MobileAware's business strategy,' commented Kevin McCloskey, MobileAware's chief executive officer. 'We have specifically designed our new Partner Program to provide the technology, industry knowledge and sales and marketing incentives to address a wide range of partner needs at all levels. Together with our partners, we are committed to providing joint customers with exceptional mobile solutions combined with outstanding service and value.'

MobileAware's Mobile Service Infrastructure (MSI) provides a unified technology framework for creating, delivering and managing mobile business solutions in always-connected or occasionally-disconnected network environments. Adhering to leading industry standards and offering complete network, protocol and device independence, MSI easily integrates with third-party software environments to allow partner and end-user organizations to quickly develop rich mobile applications that run on current and future devices.
MobileAware's new Partner Program provides valuable tools and resources to equip partners to take immediate advantage of market opportunities. Members of MobileAware's Partner Program have access to a variety of benefits including:
* an exclusive partner portal with a wealth of product and solution information
* education and training programs
* developer services
* technical support
* sales and marketing toolkits
* a regular partner newsletter
For full details on the MobileAware Partner Program, visit http://www.mobileaware.com/partners.jsp
###

About MobileAware:
MobileAware is the world's leading provider of Mobile Service Infrastructure, a strategic approach for creating and managing mobile data solutions across all lines of business. Whether you are looking to deploy revenue-generating consumer services, cost-reducing customer services, or productivity-enhancing employee services, MobileAware provides a unified framework that fully integrates with existing enterprise service infrastructure to make your mobile strategy a seamless extension of your overall business strategy. Mobile Service Infrastructure simplifies the complexity surrounding disparate data, device diversity and network convergence, enabling companies to rapidly launch secure and reliable mobile solutions that leverage existing business assets and resources. MobileAware is a privately held company with worldwide business operations and is on the Web at www.mobileaware.com.


Publisher Contact Information:

MobileAware Limited
+353-87-2793242
niamh.murphy@mobileaware.com

Company profile of MobileAware Limited
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