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iMotions signs breakthrough deal with big US customer

April 20, 2007 -- iMotions supplies major US full service market research group with Emotion ToolTM software and eye trackers to 10 data collection sites all over the United States.

iMotions – Emotion Technology A/S, today announced a major breakthrough deal with US based Cunningham Research Group (CRG Global, inc.)

Cunningham Research Group provides comprehensive data collection services and analysis. Latest research technologies are combined with established methodologies to provide the most useful data about end-consumers to a wide range of customers. iMotions will supply its Emotion Tool™ software and eye trackers to ten of Cunningham’s high-quality data collection sites across the USA like New York, Los Angeles, Las Vegas, Chicago and Philadelphia.

Paul Cunningham, CRG Global President said - 'We are delighted to collaborate closely with iMotions. Their software Emotion Tool™ is an asset and revolution to the advertising pretesting world. Together we are able to launch the product in a fast and efficient way. Implementing Emotion Tool™ software at this early stage gives both, iMotions and us, a great advantage on the market. iMotions new and promising technology combined with our solid reputation and large customer base provides the best lookout for joint future success.”

Cunningham Research Group is one of the leading full service market research companies in the USA. Since 50% of the global expenditures on advertising and advertising pretesting are done in the US, the deal with Cunningham Research Group is a very important step for iMotions. The deal offers not only a significant increase in revenue but also a strong position on the American market.

'This deal is a breakthrough for iMotions and it is a result of our focused strategy targeted against entering the US market in the early stage. CRG is well respected within the industry and has a long tradition of supplying its customer’s with high quality research methodologies and results. This is key for iMotions, we want to deliver high quality, reliable and objective data, and CRG is the right player for us to deliver that”, says Peter Hartzbech, CEO and Co-Founder of iMotions – Emotion Technology A/S.

iMotions – Emotion Technology A/S and the Cunningham Research Group will jointly present and release Emotion Tool software at the ARF re:think conference and tradeshow in New York, USA, April 16-17 2007.

About iMotions
iMotions – Emotion Technology A/S is the developer of Emotion Tool™, the world’s first objective, non-intrusive, reliable software to measure human emotional response to visual stimuli such as print ads, direct marketing material, and brochures. The software, which also assesses visual attention, relies on data from a standard eye tracking monitor.

Founded in 2005 by CEO Peter Hartzbech and CTO Jakob de Lemos, iMotions is headquartered in Copenhagen, Denmark and has currently a development centre in Hyderabad, India and an office in, Boston, USA. The company currently employs 32 people representing ten countries. Please find more information about iMotions at:

About Cunningham Research Group (CRG Global, Inc.)
CRG is a large and well respected consumer market research company with 35 locations and 600 people based across the United States with its primary business consisting of patron mall shoppers (respondents) who agree to perform consumer research tests of taste testing, fragrance testing, movie previews or other food and product lines, and data collection. CRG is considered a 'full service” consumer market research firm, meaning it has subsidiaries and departments necessary to perform from the most basic to the most complicated needs of the particular client.

Please find more information on Cunningham Research Group at:

Publisher Contact Information:

iMotions - Emotion Technology A/S
+45 31209202

Company profile of iMotions - Emotion Technology A/S
Past press releases of iMotions - Emotion Technology A/S.


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