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MobileAware Appoints Seasoned Industry Executives to Spearhead Global Strategic Alliance Activities
Former Executives from BEA Systems and Intervoice Join MobileAware

DUBLIN, Ireland – April 24, 2007 – MobileAware, the world’s leading provider of Mobile Service Infrastructure, today announced that industry veterans Alan Taylor and Alex Ash have been appointed to co-head the organization’s global strategic alliances activities. Mr. Taylor joins MobileAware in its Dallas office as Director of Business Development for the Americas, while Mr. Ash takes on a similar role out of the company’s London office to service Europe, Middle East and Africa (EMEA). Each will be responsible for creating and guiding commercial efforts with the company’s expanding ecosystem of global strategic partners, which use MobileAware’s software products to deliver leading mobile business solutions for their Global 2000 clients.

Mr. Taylor joins MobileAware with over 25 years of IT industry experience and a successful track record of sales and channel management in Europe and the US. Prior to joining MobileAware, Mr. Taylor served as global alliance director at Intervoice (Nasdaq: INTV), where he managed the company’s relationship with BEA Systems worldwide. In this role, he executed a variety of channel development programs within the Intervoice global sales and partner teams and also established alliances with Ericsson, HP and Siemens. Previously, Mr. Taylor served as Intervoice’s UK and international business development manager; EMEA business development manager for IBM Software Group; and as a regional account director for Tivoli Systems in Austin, Texas and London.

Mr. Ash also has more than 25 years of IT industry experience with a strong background in sales, business development and marketing in EMEA. Prior to joining MobileAware, Mr. Ash spent four years at BEA Systems (Nasdaq: BEAS) where he served as the company’s EMEA telecoms business development manager and Hewlett-Packard alliance manager. In his most recent role with BEA, he was responsible for establishing a partner ecosystem with key independent software vendors, system integrators and network equipment providers to drive sales of the BEA WebLogic Communications Platform. Previously, Mr. Ash spent over 11 years at Hewlett-Packard where he held several business development and alliance management roles.

“This move highlights MobileAware’s increasing success in working with major system integrators and network equipment providers to deliver mobile business solutions for their global clients and it further evidences our commitment to invest in strategic channel development as a critical element to our overall growth strategy,” commented Kevin McCloskey, MobileAware’s chief executive officer. “Alan and Alex have a tremendous history of driving new business value from the partnership portfolios they have managed and ultimately expanded during the course of their careers. Their breadth of expertise and deep industry contacts will significantly bolster our strategic alliances program and I am delighted to welcome them to the MobileAware team.”

About MobileAware
MobileAware is the world’s leading provider of Mobile Service Infrastructure, a strategic approach for creating and managing mobile data solutions across all lines of business. Whether you are looking to deploy revenue-generating consumer services, cost-reducing customer services, or productivity-enhancing employee services, MobileAware provides a unified framework that fully integrates with existing enterprise service infrastructure to make your mobile strategy a seamless extension of your overall business strategy. Mobile Service Infrastructure simplifies the complexity surrounding disparate data, device diversity and network convergence, enabling companies to rapidly launch secure and reliable mobile solutions that leverage existing business assets and resources. MobileAware is a privately held company with worldwide business operations and is on the Web at

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MobileAware Limited

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