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The Capital Fund marks Fourth Successful Exit
Leading US software developer Omniture Inc acquires Touch Clarity, website behavioural marketing inn

The Capital Fund has achieved its fourth profitable exit from an investee company following the $60 million acquisition of Touch Clarity Ltd, one of the Fund’s portfolio companies, by Omniture Inc.

Touch Clarity is a market leading provider of intelligent online targeting software that predicts website users’ requirements and optimises content for each visitor, which fits perfectly with Omniture’s online business optimisation products. Among the blue chip clients already on Touch Clarity’s roster are, AOL, HSBC, BT, Lloyds TSB, Barclays and Alliance & Leicester.

Set up in 2002, The Capital Fund is a £50 million venture capital fund that backs fast growing small and medium-sized companies in the Greater London area, and is the largest of the nine UK regional venture capital funds. The Touch Clarity investment represents a very profitable exit for The Fund.

Touch Clarity’s software provides real-time tools that ‘learn’ the content and opportunities that are most attractive to individual users of a website. This means that revenue per visit is significantly enhanced as all potential customers effectively have tailored websites where they can quickly find what they want.

Ian Cameron, Investment Director at The Capital Fund, said: “Touch Clarity has achieved a great deal in the past few years, which has been duly recognised by a very successful trade sale to Omniture. There’s no doubt that Omniture is the ideal buyer for the Company as Touch Clarity’s innovative products will seamlessly complement Omniture’s online business optimisation platform.

“Touch Clarity’s management has assembled a highly talented team, who will now be able to take up the opportunities that come with being part of a world-class Company. And from The Capital Fund’s point of view, we are delighted to have our fourth successful exit, which shows we are able to select and invest in companies that have fast growth potential, and help them achieve it, as part of the regional venture capital fund programme.”

Josh James, CEO and co-founder of Omniture, said: “We looked at all of the alternatives in the optimisation market, and we know that Touch Clarity’s technology is years ahead of the competition. When you combine it with Omniture’s platform, it is game changing. Previously, online business optimisation was possible for Omniture’s customers through our web analytics tool, but it was executed primarily by human interaction – a limiting factor. Now, with this combined technology, we have online business optimisation that delivers automated revenue and profit uplift for our customers.”

The Capital Fund has had three previous successful exits. Avanti Screenmedia Group, a provider of satellite communications and consultancy services to UK businesses, floated on AIM in 2004. UK Explorer, a wired and wireless internet access solutions company, was acquired by Spectrum Interactive in 2005. And Ekay Plc, a full service advertising agency providing media planning buying design and production to clients across media types, floated on AIM in 2006.


Press enquiries to Margaret Henry, PR Manager, The Capital Fund.
Tel: +44 (0) 1865 811199 Email:

Launched in 2002, The Capital Fund is a £50 million venture capital fund that backs fast-growing, small and medium-sized enterprises in Greater London. To date, the Fund has made 50 investments in London-based companies and was named Regional Venture Capital Fund of the Year at the Investor Allstars Awards 2005.

Initial investments can be up to £250,000 and the Fund can invest a further £250,000 after six months or more. In some circumstances, alongside other new investors, the Fund can follow on its investments with up to £5m in total in a single company. The Capital Fund is the largest of the nine Regional Venture Capital Funds and has a mixture of public and private sector investors.

Publisher Contact Information:

The Capital Fund
+44 (0)1865 811199

Company profile of The Capital Fund
Past press releases of The Capital Fund.


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