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Publicis Groupe in strategic mobile marketing move: acquired Phonevalley
Phonevalley to become mobile communication platform for Publicis Groupe Media Networks


September 6, 2007 – Publicis Groupe today announced the acquisition of Paris-based Phonevalley, leading European agency in mobile marketing and communications. Phonevalley will become the mobile marketing arm of Publicis Groupe Media (PGM), comprising the two global media networks Starcom Mediavest Group (SMG) and ZenithOptimedia (ZO). Already present in five European countries (France, UK, Spain, Germany, and Italy), Phonevalley will continue to implement its offering in Europe throughout the PGM networks, and will service the respective clients of SMG and ZO. This acquisition makes Publicis Groupe the first global marketing group with a network committed exclusively to mobile communications.

Mobile communications are rapidly taking an increasingly important share of adspend, as is the case with other forms of digital and interactive advertising. According to ZenithOptimedia forecasts, mobile adspend reached $871M worldwide in 2006, and is expected to reach $1.4 billion in 2007. Interactive and mobile advertising and communications is in rapid development, taking advantage of all of the technological potential of digital communications and lying right at the heart of media convergence. With 2.6 billion mobile phone subscribers in the world1, mobile marketing is particularly attractive given the immediate and valuable measurement it provides to advertisers.

Founded in 2000 by Alexandre Mars, Phonevalley today employs more than 60 mobile communication experts. The agency develops and provides a wide range of mobile solutions including SMS, MMS, WAP and also manages purchases of banner ads and key words on mobiles. Its close contacts with the main European mobile carriers allow it to bring the most up-to-date available innovations and services to clients. In 2006, Phonevalley managed over 1000 campaigns for clients, such as Paramount, SNCF, T-online, Virgin, Mondadori, The PhoneHouse, Air France, Colgate Palmolive, Sony, Canal+, and Universal. Phonevalley has already been working with different networks within Publicis Groupe for several years, and this acquisition extends and solidifies this fruitful collaboration. The international deployment of Phonevalley will allow Publicis Groupe clients to have the most extensive offer in mobile communications and to benefit from the renowned know-how of leaders in this field.

Alexandre Mars, 32 years old, will become Head of Mobile, Publicis Groupe Media EMEA and will continue to manage Phonevalley. PGM management board members, Nick Pahade and Adrian Sayliss, have been appointed to the Phonevalley board.

Jack Klues, Chairman, Publicis Groupe Media, declared “Mobile communications play an increasingly critical role in the lives of consumers, particularly in the ‘my media’ world of individual choice and control. The opportunities to build meaningful consumer connections through mobile marketing and advertising potentially have no limit, and thanks to the expertise of Alexandre Mars and Phonevalley, we will give our clients a leading advantage in this area. This acquisition gives ZenithOptimedia and Starcom MediaVest Group an unprecedented scope of services in this rapidly evolving medium.”

Nick Pahade, Executive Director of Digital Development, Publicis Groupe Media, and President of Denuo, added “We are looking forward to taking Phonevalley’s expertise and applying it globally in developing the mobile strategy for Publicis Groupe Media. We welcome Alexandre and his teams on board.”

Alexandre Mars, Founder of Phonevalley concluded “We are very excited to become part of Publicis Groupe so that our expertise can benefit from its international dimension. We need to reach a critical size to better answer to our client needs, and this move will give us the global reach we need for our international development.”
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About Publicis Groupe
Publicis Groupe (Euronext Paris: FR0000130577 and NYSE: PUB) is the world’s fourth largest communications group, as well as world’s sec


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Phonevalley (acquired by Publicis)
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Company profile of Phonevalley (acquired by Publicis)
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