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Mobile World Congress 2008 Kicks Off the Year of Product Management for the Mobile Industry

London, 28th January, 2008

Mobile World Congress, Barcelona: With Product Management now being one of the biggest OSS / BSS topics of the year, MWC 2008 sees Tribold showcasing its latest release of Product Portfolio Manager software application for Communication Service Providers (CSPs).

As first movers in the product management sector, Tribold has defined end-to-end product management and now believes it will be one of the biggest OSS / BSS growth areas of 2008. Tribold will highlight the route to rapid delivery of new services through effective product management, how to reduce network complexity and cost through the consolidation of multiple products into a single catalog, and the overall business benefits of a single, centralised Product Management strategy.

“With the mobile market at subscriber saturation and the race to own the ‘converged customer’, subscriber retention is a priority. CSPs increasingly find themselves having to go-to-market with new and enhanced products and services quicker if they are to retain customers and not lose competitive advantage,” said Simon Muderack, COO at Tribold. “Providing CSPs with a single view of all products and services offered, enables them to understand key product management metrics, such as profitability and predictive analysis, based on accurate information. In today’s converged world, the ability to rapidly adapt to changing trends in customer demands has a direct affect on the provider’s bottom line.”

Tribold is available to discuss and showcase its upgraded PPM software solution. To meet Tribold at Mobile World Congress, please contact us or visit its meeting area at 4.7HS42

Publisher Contact Information:

0207 665 4000

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