5th July 2005 -- Enpocket, the global mobile media company, today announced that it has built a mobile dating and chat service that enables users to search for friends and dates abroad as well as at home. The Trak Ur Mate WAP application, built using the Enpocket Dating Engine (Eden), has been launched on portal by mobile operators Airtel (India) and Globe (Philippines).
In a world first, advanced features in Eden have been used to connect the two instances of Trak Ur Mate across networks and across two different countries, leading the way for the development of mobile community applications that link audiences across the globe.
Since its launch the Trak Ur Mate WAP site has received an overwhelming response from singles in India and the Philippines looking for a match.
Find a date locally or abroadAccording to Mr. Atul Bindal, Director & Group Chief Marketing Officer, Mobility, Bharti Tele-Ventures Limited, 'With the launch of Trak Ur Mate on Airtel Live, we add to the excitement and ease of access to the service. The service has been very popular in India as a SIM based service and we are sure the trend will only get better. This also enriches the portfolio of services that we offer on Airtel Live - one of the most comprehensive entertainment destinations on the mobile.'
Trak Ur Mate was launched as a Sim Tool kit application in 2002 and built up a strong following in India. The launch of the WAP version introduces the next generation of Indians and Filipinos to the service. The application allows WAP users and Sim Tool kit users to chat and flirt seamlessly with each other.
'The age old traditions of finding a pen-pal or writing love letters have now gone mobile!' said Peter Larsen, CEO, Enpocket. 'Trak Ur Mate shows how integrating mobile communities can create a network effect and act as the catalyst for an explosion in person-to-person interaction. New cultural trends are emerging from Asian markets; we expect global mobile communities, powered by Enpocket technologies, to spread to other regions,' added Larsen
The Enpocket Dating Engine (Eden) is the world's most widely deployed mobile dating and chat application. The Eden interface can be reskinned and customized to brands', media companies' and operators' requirements. Eden can be delivered for SMS, MMS, WAP, J2ME, Brew, i-mode and Symbian users and link them all into a shared and secure database.
About Enpocket
Enpocket is a global mobile media company that provides community and marketing services to build and retain mobile audiences. Enpocket's mobile community applications empower leading operators, brands and media companies to generate new revenues through applications that drive repeat visits. Enpocket's mobile marketing solutions improve the effectiveness of marketing spend and drive mobile content downloads.
Enpocket prides itself on optimizing consumer experience via an unparalleled understanding of mobile owners' behavior. Enpocket provides compelling consumer and marketing services to more than 50 operators and 400 brands across Europe, Asia and the Americas.
Enpocket clients include Vodafone, Cingular, Sprint, Verizon, Orange, Telefonica, Singtel, Airtel, Nokia, Sony, BBC, Fox, Time Warner, Universal Pictures, Time Out, Match.com, Snapple, Levi's, Hallmark, and Nike. Enpocket has offices in Boston, London, Helsinki, Reykjavik and Singapore. To learn more see www.enpocket.com
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