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The company develops and provides wireless services, handles mobile transactions and develops innovative services for mobile marketing. Today's services are available to the wireless population via SMS and WAP.

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Elevator Pitch
Act mobile! Goyada empowers companies building mobile customer interactions. Turns the mobile phone into a marketing tool. A few services: ·YadaPost, enables businesses to send personalised news and information direct to users' mobile phones; · YadaQuiz, runs quiz based marketing campaigns via mobile phone. · YadaResponse, carries out surveys, receives customer feedback or assesses media impact via mobile phones; · YadaFuel, enables prepaid mobile users to buy airtime via the Internet.

Contact Information
Box 27059
Stockholm 102 51
+46-(0)8-555 172 00
+46-(0)8-555 172 01
Per Morten Karlsen
+46 709 37 05 22

Company Facts
Founded:Jun 1998
Founders:Anders Olsson, Oliver Karacsony, Karl-Johan Pantzar, Henrik Kniberg
CEO:Per Morten Karlsen
CTO or technical lead:
CFO or finance director:
Head of Sales:
Head of Marketing:

Stage:Early Stage
Sector:Wireless applications
Profitability:Not Profitable
Funding raised:Yes
Funding sought:Yes
Seeking Partnerships:Yes

Non-executive Board Members

  • Jan Gapinski, CEO, Speed Ventures AB
  • Östen Mäkitalo, CTO, Telia Mobile AB
  • Bengt Bergström, IBM Consulting Group
  • Bo Albertsson, Marketing Director, Ericsson Mobile Communications AB
  • Liana Logiurato, Associate Director, Nomura International plc

    Key Customers

  • Pre-paid mobile end users
  • Companies whith need for quick information distribution
  • Advertisers

    Key Business Partners

  • Yahoo and other portals
  • Aftonbladet and other online news providers
  • Telia, Comviq, Europolitan and other mobile network providers

    Key Competitors

  • Other SMS / WAP companies

    Capital Raised
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    Public Offerings
    No public offerings

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